The recent move by United Talent Agency to establish an online division has moved Backstage to take a closer look at what it is they want. Advertised as a place “for actors to submit”, UTA left a lot of us hanging. The initial thought was that they would be looking for actors to represent in an unexplained new method, but it now looks more like a search for content providers with established followings. It’s an exciting bold move on the part of UTA, but at the end of the day it looks like a first step towards driving a wedge between content providers and their audience. Though only touched on in the article, the more dire question for actors today is how to deal with online content production, what our role is in it, and how to choose between going to open calls or creating our own content? I was at least able to get my 2 cents in.

PDF of the article

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